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PSMG Virtual Conference 2021

The world of business is shifting as never before.
But so too is the way inwhich we choose to work.

Our sector continues to experience unprecedented speeds of change with mounting pressure from all directions - clients and partners, new technologies, and disruptors offering new business models that break from our traditional ways of working.

The future of professional services is undergoing a seismic change and the role of firm culture will be more significant than ever.

At the heart of this is the new generation of professionals, within your own firm andthose of your clients, who will be the most demanding yet, with the expectation of diversity on many fronts: people, career development, workplace, technology and well-being.

How can we, in marketing and business development, be instrumental in driving the direction ofchange so often needed within our firms, and develop the skills required. We must now position ourselves to be at the forefront and integral to the seismic changes affecting our sector.

We have reached a critical moment and fundamental action is needed to re-shape the way in which we all approach business.

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things”.
Niccolo Machiavelli